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Open Door Auctions Reveals Three Reasons Why Auctions Work for Home Sellers

Open Door Auctions system generates more interest, reduces stress and creates competition for today’s home sellers.

Irvine, CA (PRWEB) July 28, 2011

Open Door Auctions, Inc., a revolutionary way to buy and sell property quickly and effectively, is proving that the home auction business model is the way to go in today’s down market. There are a host of reasons why Open Door Auctions continues to flourish in the home auctions business and is revealing the three reasons why home auctions are a better choice for today’s home sellers.

“People keep asking about auctions because the process has been shown to work brilliantly. It’s that simple. People like what is successful,” said Jason Hartman, founder of Open Door Auctions. “With an auction, the seller is happy, the buyer is happy, and the whole thing is concluded in much less time than the wildly inefficient method of listing a house with a traditional real estate agent.”

It’s interesting to note that the word “auction” is derived from the Latin word augeo, which means increase or augment. As it turns out, this is quite appropriate terminology because a property auction certainly is likely to augment, increase and benefit the seller, in so many different ways when compared to the other approach.

According to Open Door Auctions, here are the three reasons why auctions work for any type of home seller in any market:
Generate Interest
One of the first factors that goes into holding a successful home auction is to generate interest. There are a few different ways to go about doing this and it goes without saying the whirlwind development of the Internet as a marketing tool has certainly made the job easier. Though Open Door Auctions currently specializes in Orange County and Irvine, California properties, the buyer’s market is not limited at all by physical geography. The strategic use of the Multiple Listing Service (MLS) and other online resources can draw in bidders from all over the country and world. California may have lost some of its luster in recent years but still holds an uncanny appeal to some who are ready to make a go of it in the Golden State.

Thus, the Internet is critical in generating interest. A basic rule of sales is that the more interest you have, the higher the price can be expected to go. More interest means more competition. The very nature of the auction format causes a light bulb to go on in the average buyer’s head that says “I’m there.” Auctions are interesting and exciting, especially when compared to the creeping pace of a standard real estate listing.

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Reduced Stress
Perhaps the worst part about the protracted nature of a traditional real estate listing and sale is the nerve-grinding stress. The simple truth is that the longer it goes on, the more stress is created in the seller’s life. That’s where Open Door Auctions 2-week sales process is a lot easier on a seller’s nerves. No home seller is his right mind would prefer to put his life on hold for 6 months while a traditional real estate agent does his thing. Open Door Auctions systems has the whole thing done in two short weeks. Now, let’s assume that the resulting sales price is the same either way. We know less stress is better. The auction method gets the house sold in a lightning fast amount of time and sacrifices nothing in the way of profit.

When it comes to selling a house, competition is a good thing. Sellers want dozens of serious bidders standing shoulder to shoulder and wondering what the other is writing down on that slip of paper and stuffing into a sealed envelope. Each falling rapidly in love with the property and afraid the other will snatch it away with a slightly higher bid. Better go a little higher yet. After all, what’s another hundred dollars of monthly mortgage payment?

See how subtle the process is? The nature of a home auction creates competition between buyers and that competition benefits sellers in the final sales price. Human beings tend to make predictable decisions in the heat of shopping battle. Why do you think eBay has been one of the most popular websites ever? Because it continually pits buyers against buyers to see how high they will go. For the buyer, an auction is almost like a game show, and the seller is the lucky benefactor.

About Open Door Auctions, Inc.
Created by successful real estate innovator Jason Hartman in Orange County, California, Open Door Auctions, Inc. operates using a business model that is fundamentally different from every other traditional real estate agency in the marketplace. Open Door Auctions hosts weekly auction-style open houses—offering interested buyers, homeowners and real estate agents a more fruitful and exciting way to do business. Visit Open Door Auctions online at or 800-813-QUICK.