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Why Your Real Estate Agent Likes Open Door Auctions

The old-fashioned real estate industry is genetically flawed. It pits agent against seller in a paranoid alliance guaranteed to make both sides feel like they got a raw deal. Is this any way to run a business? At Open Door Auctions, we think not. We’ve dedicated a fair amount of recent energy to educating sellers on the benefits of our two week sales process. The funny part is that your real estate agent, if he’s honest with himself, should prefer our method also.

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Think of the deal from his point of view. Of course he wants to sell your house and earn a commission but the truth is that he has no idea how long it might take to find a buyer, if ever. Even the most jaded seller should realize why the average real estate agent is hesitant to commit himself to endless marketing and promotion of their house. What if he slaved over that one single listing for month after month and, despite his best efforts, it simply would not sell? Talk about mind-bending frustration!

He would soon be a starving salesman, perhaps through no fault of his own. Sometimes houses simply don’t generate any demand, no matter how low the price goes. However, the agent who decides to work with the Open Door Auctions team will feel like he has a new lease on life. He can dedicate his efforts entirely to marketing the seller’s house because he knows the whole thing will be over in two weeks. At that point, the seller either accepts an offer or goes back to the traditional real estate sales mess. Of course, he could repeat the two week process but we don’t really recommend it. The market has already revealed what it thinks the house is worth. If you don’t agree, running it through again so quickly probably won’t change much unless a fluke buyer walks in.

But as a seller you should be able to see why a real estate agent loves our auction process. Properties move fast and his chances for earning commissions more rapidly increase greatly. A commission-earning agent is a happy agent and a happy agent will work harder for you.

The Open Door Auctions Team




Flickr / George E. Norkus