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ODA 6 – We Like the Way Apple Thinks

ODA 6 - We Like the Way Apple Thinks
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Steve Jobs, CEO and marketing brainiac behind the Apple brand, knows how to promote like nobody else on earth. A list of technology products powered by the Apple brand reads like a who’s who list of “must have’s” for the twenty-first century. The undisputed fact is that Steve Jobs products work because he manages to tap into the cult of cool – but is there something else at work here? Maybe a basic marketing strategy that insures the latest iteration of iPod, iPad, iPhone, or Mac computer all but fly off the shelves? It’s all about limiting supply to increase demand....

10 Reasons Open Door Auctions Likes to Say “No”

10 Reasons Open Door Auctions Likes to Say "No"
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It’s not often that people like to be told “no,” but when it comes to turning the old-fashioned real estate industry and their dysfunctional way of doing business on it’s head, Open Door Auctions is proud to be able to express our opinion in the negative. In short, we leave a lot of junk out of the process that others feel compelled to include. Here are ten examples of how we’ll make your life easier by saying “no.”

1....

We Hate Phone Calls At all Hours And So Should You

OpenDoorAuctions.com
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Read no further if your favorite part of selling your house is the probability that you will be receiving phone calls from your real estate agent and random strangers during dinnertime. While you’re brushing your teeth, in the middle of your favorite television show, and as you lay yourself down to sleep. Even better, these phone calls might be telling you that your agent is five minutes away with a a couple who can’t wait to invade your privacy.

Privacy? The very concept is something of a joke when it comes to the unfortunate position of signing a long term contract with a real estate agent. Sorry, Bubba, that’s how the industry works. So you sigh, sign it, and get ready for the onslaught. Except it probably won’t really be an onslaught but rather a trickle of infrequent calls that occur at the absolute worst possible time.

We’d like to suggest...

How to Sell Your House in Any Market (part III)

OpenDoorAuctions.com
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Welcome to the final installment in our series about preparing your house for sale no matter what the broader real estate market is doing. Note we haven’t promised that doing this stuff makes it a guaranteed sale, but neglecting it goes a long ways towards insuring you’ll be looking at the “For Sale” sign in your front yard for months or years to come.

Your task at hand now is to make that house sparkle. In particular, you should:

  • Wash all the windows inside and out
  • Beg, borrow, or steal a pressure washer for siding, sidewalks, etc
  • Get rid of cobwebs
  • Fresh caulk for tubs, showers, sinks
  • Polish chrome wherever it might be found
  • Clean the refrigerator thoroughly
  • Daily vacuuming, floor waxing, dusting
  • New rugs, fresh towels
  • Get rid of odors wherever they may be hiding

If...

How to Sell Your House in Any Market (Part II)

Open Door Auctions
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Okay kiddies, last time we underscored the need to dissociate, de-clutter, and de-personalize your house before trying to sell it. These three issues can be the difference between a sale and a long sit on the market, but today we’ve got even more tips for selling your house, no matter how bad you think the market is.

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Organize closets and cabinets: You’re not going to watch a potential buyer every moment they’re in your house, right? Need to give them room to breathe and snoop. You can bet they’re going to peek into the bedroom closets and kitchen cabinets. When they do, make sure that an avalanche of stuff collected from every other room in the house and hidden away doesn’t come crashing down on top of them the moment they open the door. Kitchen...