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ODA 11 – Rents Are Increasing

ODA 11 - Rents Are Increasing
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Open Door Auctions is all about sellers, right? True, except that it’s about property investors too. The reasons that an individual looking to sell a house might choose our services is a lengthy one – but what is sometimes overlooked in the process is that it’s a
pretty darn good deal from the other side of the fence as well. We don’t have to recount the myriad of reasons property investors despise the traditional real estate industry. If you’re a property investor, you already know what we’re talking about.
The interesting part about buying as much property as...

ODA 7 – The No-Hassle Way to Sell Your House

ODA 7 - The No-Hassle Way to Sell Your House
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Given the choice, would you prefer to sell your house with a lot of hassle or a little? How about no hassle? Doesn’t that sound pretty good? Open Door Auctions founder and CEO Jason Hartman has seen a lot of hassle in his 20+ years in the real estate business. In fact, he’s seen so much unnecessary hassle that he devised a sales method that removes the hassle entirely. The trouble with the old- fashioned real estate strategy is that it’s bad for everyone. Sellers hate it. Buyers hate it. Even agents hate it. They do it because it makes them money – for some, a...

ODA 6 – We Like the Way Apple Thinks

ODA 6 - We Like the Way Apple Thinks
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Steve Jobs, CEO and marketing brainiac behind the Apple brand, knows how to promote like nobody else on earth. A list of technology products powered by the Apple brand reads like a who’s who list of “must have’s” for the twenty-first century. The undisputed fact is that Steve Jobs products work because he manages to tap into the cult of cool – but is there something else at work here? Maybe a basic marketing strategy that insures the latest iteration of iPod, iPad, iPhone, or Mac computer all but fly off the shelves? It’s all about limiting supply to increase demand....

The Power of Velocity

Velocity and Selling Your House Quickly

selling-house-quickly
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selling-house-quicklySelling your house quickly has a lot more to do with the concept of velocity than you might think. The problem with the traditional real estate industry is that it remains determined to work independent of velocity, or momentum, if you like that word better. Consider a typical scenario. Real Estate Agent X notices a new property listing has been posted to the MLS. He immediately thinks of five clients he knows who are in the market for something similar, so he calls each one and suggests they hit the open house the following Sunday.

Maybe one or two of the people Agent X calls are excited and...

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