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ODA 11 – Rents Are Increasing

ODA 11 - Rents Are Increasing
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Open Door Auctions is all about sellers, right? True, except that it’s about property investors too. The reasons that an individual looking to sell a house might choose our services is a lengthy one – but what is sometimes overlooked in the process is that it’s a
pretty darn good deal from the other side of the fence as well. We don’t have to recount the myriad of reasons property investors despise the traditional real estate industry. If you’re a property investor, you already know what we’re talking about.
The interesting part about buying as much property as...

ODA 9 – Why RE Agents Like Open Auctions

ODA 9 - Why RE Agents Like Open Auctions
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The old-fashioned real estate industry is genetically flawed. It pits agent against seller in a paranoid alliance guaranteed to make both sides feel like they got a raw deal. Is this any way to run a business? At Open Door Auctions, we think not. We’ve dedicated a fair amount of recent energy to educating sellers on the benefits of our two-week sales process. The funny part is that your real estate agent, if she’s honest with herself, should prefer our method also. Think of the deal from her point of view. Of course she wants to sell your house and earn a commission, but...

ODA 8 – Multiple Bids

ODA 8 - Multiple Bids
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We’ve spoken at some length about the inherent inefficiency in the old- fashioned real estate industry, even going so far as to call it dysfunctional (which is not too far a stretch, in our humble opinion). Once your house is listed, it might go weeks, even months, between receiving a serious buying offer and, as much as your agent might try to pretend otherwise, it’s a rare occasion to have two buyers in a bidding war for the property. Sure it happens – usually about as often as Halley’s Comet swings past our planet for another visit. While you may have visions of multiple bids dancing...

ODA 7 – The No-Hassle Way to Sell Your House

ODA 7 - The No-Hassle Way to Sell Your House
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Given the choice, would you prefer to sell your house with a lot of hassle or a little? How about no hassle? Doesn’t that sound pretty good? Open Door Auctions founder and CEO Jason Hartman has seen a lot of hassle in his 20+ years in the real estate business. In fact, he’s seen so much unnecessary hassle that he devised a sales method that removes the hassle entirely. The trouble with the old- fashioned real estate strategy is that it’s bad for everyone. Sellers hate it. Buyers hate it. Even agents hate it. They do it because it makes them money – for some, a...

ODA 6 – We Like the Way Apple Thinks

ODA 6 - We Like the Way Apple Thinks
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Steve Jobs, CEO and marketing brainiac behind the Apple brand, knows how to promote like nobody else on earth. A list of technology products powered by the Apple brand reads like a who’s who list of “must have’s” for the twenty-first century. The undisputed fact is that Steve Jobs products work because he manages to tap into the cult of cool – but is there something else at work here? Maybe a basic marketing strategy that insures the latest iteration of iPod, iPad, iPhone, or Mac computer all but fly off the shelves? It’s all about limiting supply to increase demand....

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