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ODA 11 – Rents Are Increasing

ODA 11 - Rents Are Increasing
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Open Door Auctions is all about sellers, right? True, except that it’s about property investors too. The reasons that an individual looking to sell a house might choose our services is a lengthy one – but what is sometimes overlooked in the process is that it’s a
pretty darn good deal from the other side of the fence as well. We don’t have to recount the myriad of reasons property investors despise the traditional real estate industry. If you’re a property investor, you already know what we’re talking about.
The interesting part about buying as much property as...

ODA 9 – Why RE Agents Like Open Auctions

ODA 9 - Why RE Agents Like Open Auctions
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The old-fashioned real estate industry is genetically flawed. It pits agent against seller in a paranoid alliance guaranteed to make both sides feel like they got a raw deal. Is this any way to run a business? At Open Door Auctions, we think not. We’ve dedicated a fair amount of recent energy to educating sellers on the benefits of our two-week sales process. The funny part is that your real estate agent, if she’s honest with herself, should prefer our method also. Think of the deal from her point of view. Of course she wants to sell your house and earn a commission, but...

ODA 8 – Multiple Bids

ODA 8 - Multiple Bids
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We’ve spoken at some length about the inherent inefficiency in the old- fashioned real estate industry, even going so far as to call it dysfunctional (which is not too far a stretch, in our humble opinion). Once your house is listed, it might go weeks, even months, between receiving a serious buying offer and, as much as your agent might try to pretend otherwise, it’s a rare occasion to have two buyers in a bidding war for the property. Sure it happens – usually about as often as Halley’s Comet swings past our planet for another visit. While you may have visions of multiple bids dancing...

ODA 6 – We Like the Way Apple Thinks

ODA 6 - We Like the Way Apple Thinks
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Steve Jobs, CEO and marketing brainiac behind the Apple brand, knows how to promote like nobody else on earth. A list of technology products powered by the Apple brand reads like a who’s who list of “must have’s” for the twenty-first century. The undisputed fact is that Steve Jobs products work because he manages to tap into the cult of cool – but is there something else at work here? Maybe a basic marketing strategy that insures the latest iteration of iPod, iPad, iPhone, or Mac computer all but fly off the shelves? It’s all about limiting supply to increase demand....

ODA 5 – Home Auctions Not Just for Distressed Properties

ODA 5 - Home Auctions Not Just for Distressed Properties
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If you think house auctions are only for the distressed, think again. And if the regular output of product from names like high-end auctioneers Sotheby’s and Christie’s doesn’t convince you, consider that historical auctions have been documented from as early as 500 B.C. (long before Mr. Obama and the foreclosure crisis appeared on the world scene). Perhaps the biggest auction in history occurred in 193 A.D. when the Praetorian Guard, personal bodyguards to the emperor, put the entire Roman Empire up for sale. Cheeky. Very cheeky. While Open Door Auctions...

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