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ODA 6 – We Like the Way Apple Thinks

ODA 6 - We Like the Way Apple Thinks
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Steve Jobs, CEO and marketing brainiac behind the Apple brand, knows how to promote like nobody else on earth. A list of technology products powered by the Apple brand reads like a who’s who list of “must have’s” for the twenty-first century. The undisputed fact is that Steve Jobs products work because he manages to tap into the cult of cool – but is there something else at work here? Maybe a basic marketing strategy that insures the latest iteration of iPod, iPad, iPhone, or Mac computer all but fly off the shelves? It’s all about limiting supply to increase demand....

The Power of Velocity

Why Speed Counts When Selling Your Inventory

Velocity and Selling Your House Quickly

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selling-house-quicklySelling your house quickly has a lot more to do with the concept of velocity than you might think. The problem with the traditional real estate industry is that it remains determined to work independent of velocity, or momentum, if you like that word better. Consider a typical scenario. Real Estate Agent X notices a new property listing has been posted to the MLS. He immediately thinks of five clients he knows who are in the market for something similar, so he calls each one and suggests they hit the open house the following Sunday.

Maybe one or two of the people Agent X calls are excited and...

Actual Client Interview: Social Proof Increases Traffic, Creates Multiple Offers

Actual Client Interview: Social Proof Increases Traffic, Creates Multiple Offers
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Open Door Auctions founder, Jason Hartman, talks with a client who has employed this innovative methodology to create exceptional interest in a down market.  You’ll hear first hand experience about increasing traffic and creating multiple offers in just 14 days.  Visit to learn more. “Open Door Auctions – Best Deal, No Hassle.”

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