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ODA 7 – The No-Hassle Way to Sell Your House

ODA 7 - The No-Hassle Way to Sell Your House
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Given the choice, would you prefer to sell your house with a lot of hassle or a little? How about no hassle? Doesn’t that sound pretty good? Open Door Auctions founder and CEO Jason Hartman has seen a lot of hassle in his 20+ years in the real estate business. In fact, he’s seen so much unnecessary hassle that he devised a sales method that removes the hassle entirely. The trouble with the old- fashioned real estate strategy is that it’s bad for everyone. Sellers hate it. Buyers hate it. Even agents hate it. They do it because it makes them money – for some, a...

ODA 6 – We Like the Way Apple Thinks

ODA 6 - We Like the Way Apple Thinks
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Steve Jobs, CEO and marketing brainiac behind the Apple brand, knows how to promote like nobody else on earth. A list of technology products powered by the Apple brand reads like a who’s who list of “must have’s” for the twenty-first century. The undisputed fact is that Steve Jobs products work because he manages to tap into the cult of cool – but is there something else at work here? Maybe a basic marketing strategy that insures the latest iteration of iPod, iPad, iPhone, or Mac computer all but fly off the shelves? It’s all about limiting supply to increase demand....

ODA 5 – Home Auctions Not Just for Distressed Properties

ODA 5 - Home Auctions Not Just for Distressed Properties
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If you think house auctions are only for the distressed, think again. And if the regular output of product from names like high-end auctioneers Sotheby’s and Christie’s doesn’t convince you, consider that historical auctions have been documented from as early as 500 B.C. (long before Mr. Obama and the foreclosure crisis appeared on the world scene). Perhaps the biggest auction in history occurred in 193 A.D. when the Praetorian Guard, personal bodyguards to the emperor, put the entire Roman Empire up for sale. Cheeky. Very cheeky. While Open Door Auctions...

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